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Easter Town Trail

Barrow: Easter Town Trail

There’s nothing better than spending time outdoors in that fresh Spring air, especially with the extra (eggstra? sorry…) incentive of a family trail – full of fun and with loads of eye-catching Easter Eggs to hunt along the way. This blog tells you everything you need to know about how we created Barrow BID’s Easter Town Trail.













Easter Town Trail.

This is the vision that Barrow BID had in mind when they contacted Felltarn Friends and asked if we could help turn their idea into reality… in just two-and-a-half-weeks! We said the same thing we always say to a new design challenge: yes!


Barrow BID got in touch…

Due to the tight deadline, Barrow BID helped with the planning of the trail and left us to get on with the creative design side of things. 12 businesses within the Barrow BID zone were identified as being the key locations for the beautiful, bright Easter Egg designs to be placed in their windows. Each of these businesses were contacted and of course they agreed with the plans to feature on the Easter Town Trail – who wouldn’t want to?!


The trail map was designed with an Easter Bunny theme to tie-in with a prize kindly donated by one of the 12 businesses  – the Barrow BID Easter Bunny. The route map showed the locations of the Easter Egg pictures with a space for trail participants to draw their own sketch of the pictures on each of the eggs (look at the pictures to see the eggs).


At the final location, each child who had completed the Easter Town Trail with their 12 sketches entered the competition to win the Barrow BID Easter Bunny, and also received a very welcome chocolatey prize – yum!

Spreading the word…

Marketing flyers for local primary schools were also designed, printed and distributed by Felltarn Friends. All the schools in the area were more than happy to help promote the Easter Town Trail by sending the flyers home in children’s book-bags.


Once approved and printed, the maps were brought over The Forum in the centre of Barrow. This was the pick-up-point and the start of the trail.


Felltarn Friends used their social media channels, alongside the Barrow BID  Facebook and Twitter accounts to get the message out to the community that this fantastic FREE event was launching on their doorstep.

Success!

The Barrow Easter Town Trail was a great success with hundreds of maps picked up from The Forum. Feedback during and after the event showed that it was a success for the town as a brilliant family day out. This is what the Barrow BID manager – Phil Collier had to say:


“Great effort from you both in pulling the BID Bunny Trail together at such short notice…we got some great publicity from it and it has been viewed positively. This has generated an additional 600 people in town that probably wouldn’t have been otherwise!!”












The reverse of the trail map was filled with bespoke puzzles and games for some added entertainment.