Keighley BID: A complete solution, expertly delivered!

Case Study: Bringing Keighley to Life with a Food & Drink Map

How Felltarn Delivered a Fully Illustrated, On-Brand Map — On Time and On Point

When Keighley BID approached Felltarn to design a bespoke Food & Drink Map for their town centre, the goal was clear: create an engaging, practical, and visually appealing map to showcase the wide range of eateries in Keighley — and help locals and visitors explore the town with ease.

What followed was a collaborative, fast-paced project that resulted in a professionally branded, beautifully illustrated map and supporting signage that now features proudly across Keighley town centre.

The Finished Product: A Map That Does More Than Direct

The final Keighley Food & Drink Map isn’t just functional — it’s a piece of artwork in its own right.

30 unique, hand-drawn illustrations of key food & drink venues and landmarks.

A detailed town centre map, designed for easy navigation.

A full directory, colour-coded by category (cafés, restaurants, takeaways, pubs, etc.)

A custom colour palette and font styling aligned with Keighley BID’s brand.

Designed for print and digital use, adaptable for future campaigns.

The finished design captured the heart of Keighley — encouraging exploration, supporting local businesses, and giving both residents and visitors a practical tool to enjoy what the town has to offer.

Spreading the Word: Banners and Boards Around Town

Once the map was complete, Keighley BID wanted to ensure it reached as many people as possible. That’s where our next task came in — designing street banners and display boards to promote the map across key points in the town centre.

These high-visibility assets:

• Echoed the branding of the printed map for visual consistency

• Directed people to pick up their own copies of the map

• Reinforced the campaign’s professional, polished look

The result? A joined-up marketing presence that’s hard to miss — and easy to engage with.

"When we needed to showcase Keighley's vibrant food and drink scene quickly, Felltarn delivered beyond our expectations. Working under tight deadlines, they created a stunning illustrated food map that perfectly captures the character of our local hospitality businesses. 

What impressed us most was their professional approach—they asked the right questions to prioritise essential information, and maintained clear communication throughout the process.

Felltarn provided us with a complete solution: a digital version of the map for our website and eye-catching printed materials including banners and posters that effectively guide visitors to our map.“

Helen Robertshaw, Keighley BID Manager, July 2025